Responsibilities

• Own the SQL number: define SQL criteria with Sales, set monthly targets, and report progress/insights clearly. Don’t hide behind percentages, but showcase actual results with real numbers.
• Build & run experiments: ideate, prioritize, and execute cross-channel tests (paid, SEO/content, partnerships, email/lifecycle, conversion, brand, PR) with a rapid learning cadence.
• Paid acquisition (as a lever): plan, launch, and optimize in Google Ads, LinkedIn, Meta, and Microsoft Advertising with a cost-per-SQL mindset.
• Website & conversion: ship and iterate WordPress landing pages, forms (Gravity Forms), and on-site experiments (copy, offers, UX) to raise visitors to MQL to SQL conversion.
• SEO & content for demand: perform technical SEO audits, on-page improvements, and content that targets problems our ICP actually searches, measured by SQLs, not just rankings.
• Lifecycle & nurture: build email/drip, speed-to-lead routing, and remarketing that move prospects from hand-raise to qualified conversation.
• Attribution & analytics: maintain tracking in GA4, GTM, Meta Pixel, and custom events; build dashboards that explain what’s driving SQLs and revenue.
• Budget & forecasting: model spend, set CPA/ROAS and cost-per-SQL targets, and reallocate budget toward winning plays.
• Share the playbook: document processes, wins, and losses so the team levels up.

Requirements

• 5+ years in B2B growth/demand gen for services (not just products) with direct ownership of SQL or pipeline targets.
• Proven record hitting cost-per-SQL, pipeline, or ROAS goals (please be ready to share brief case studies).
• Hands-on with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, GTM, and Ahrefs.
• Comfortable in WordPress (launching/editing landing pages) and Gravity Forms.
• Strong command of attribution models, funnel metrics, and experiment design (A/B and holdout tests).
• Advanced spreadsheet chops for analysis and forecasting; clear written and verbal communication for non-technical audiences.

Nice to Have

• Experience with growth/demand gen in the digital agency or WordPress space
• Compelling ad copywriting/creative for multi-channel campaigns.
• CRO/testing experience (Optimizely, VWO) and UX tools (Microsoft Clarity, Hotjar).
• Familiarity with Apollo CRM
• Experience with webinars, co-marketing/partnerships, PR, or community plays.
• Facebook Blueprint or LinkedIn Marketing Labs certification.

Benefits

• Competitive Salary: Market-related compensation tailored to your experience.
• Remote Work Flexibility: Work from anywhere with a fast internet connection.
• Profit Sharing: Quarterly profit distributions to reward your contributions.
• Tech Stipend: $2,000 upon hire and a $2,000 refresh every two years.
• Professional Growth: Quarterly development opportunities to sharpen your skills and grow your career.