Everly Health

Growth Marketing Manager, SEM (ATX preferred)

USA (Hybrid)

$104K/yr - $127K/yr (Est.)Mid Level7+ years exp

Posted 3 weeks ago

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Job Summary

Own paid search from strategy through scale using Shopping and Performance Max, while running KPI-driven experiments and AI-backed bidding to lift ecommerce sales.

  • Growth Infrastructure: Build and optimize SEM with automation to scale budgets and improve ROAS.
  • Channel Optimization: Use AI to generate ad copy, test variants, and deploy changes faster for higher conversions.
  • Insights & Collaboration: Partner with analysts to translate search data into persona-driven media choices and new channel opportunities.

Job Description

  • Own end to end paid search campaigns, including Shopping and Performance Max as core channels
  • Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget
  • Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders
  • Define experiments to iterate and enhance channel performance
  • Leverage AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently
  • Drive innovation and automation within search tactics to drive top line sales growth from new customers
  • Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion
  • Partner internally with analysts to drive data insights derived from search tactics
  • Manage reporting exercises that leverage 3rd party search insights to enhance persona building and media consumption behaviors for first and repeat purchases
  • Identify and evaluate opportunities to expand into additional PPC growth channels as the program matures