Growth Marketing Manager, SEM (ATX preferred) at Everly Health | USA

Growth Marketing Manager, SEM (ATX preferred)

USA (Hybrid)

$104K/yr - $127K/yr (Est.)Mid Level7+ years exp

Posted 2 months ago

Job Summary

Own paid search from strategy through scale using Shopping and Performance Max, while running KPI-driven experiments and AI-backed bidding to lift ecommerce sales.

Growth Infrastructure: Build and optimize SEM with automation to scale budgets and improve ROAS.
Channel Optimization: Use AI to generate ad copy, test variants, and deploy changes faster for higher conversions.
Insights & Collaboration: Partner with analysts to translate search data into persona-driven media choices and new channel opportunities.

Job Description

Own end to end paid search campaigns, including Shopping and Performance Max as core channels
Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget
Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders
Define experiments to iterate and enhance channel performance
Leverage AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently
Drive innovation and automation within search tactics to drive top line sales growth from new customers
Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion
Partner internally with analysts to drive data insights derived from search tactics
Manage reporting exercises that leverage 3rd party search insights to enhance persona building and media consumption behaviors for first and repeat purchases
Identify and evaluate opportunities to expand into additional PPC growth channels as the program matures

Salaries

SalaryGuide estimate

$104K/yr – $127K/yr

Modelled from 11 comparable roles.

See all Everly Health salaries

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