Everly Health

Growth Marketing Manager, SEM (ATX preferred)

Austin, TX (Unknown)

$102K/yr - $123K/yr (Est.)Senior Level7+ years exp

Posted 2 months ago

Job Summary

Own the paid search engine for a DTC growth program, combining Shopping, Performance Max, and AI-driven optimization to lift direct-to-consumer sales.

  • Own SEM strategy and automation to scale budgets, test ad copy, and accelerate deployment.
  • Collaborate with analytics to translate search signals into audience insights and smarter media decisions.
  • Identify when to expand into new PPC channels as the program matures.

Job Description

Responsibilities
  • Own end to end paid search campaigns, including Shopping and Performance Max as core channels
  • Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget
  • Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders
  • Define experiments to iterate and enhance channel performance
  • Leverage AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently
  • Drive innovation and automation within search tactics to drive top line sales growth from new customers
  • Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion
  • Partner internally with analysts to drive data insights derived from search tactics
  • Manage reporting exercises that leverage 3rd party search insights to enhance persona building and media consumption behaviors for first and repeat purchases
  • Maintain ongoing measurement of search KPIs
Requirements
  • 7+ years experience in search campaign management, with recent direct-to-consumer or relevant agency experience
  • Strong technical expertise in paid search performance tactics with deep knowledge of automation trends
  • Proven experience running ecommerce Shopping campaigns and Performance Max as a core part of a search program
  • Hands-on experience using AI tools and workflows within SEM — for keyword/bid optimization, ad copy generation, and campaign deployment
  • Proven campaign management with comfort and prior experience managing 7-figure paid media budgets
  • You are technical, analytical, and empathetic to the customer's wants and needs
  • Proven track record of delivering impact through SEM investments to grow consumer sales
  • Strong analytical skills, with prior experience leveraging web analytics platforms (Google Ads, Bing Search, Google Analytics, etc.) to inform tactical decisions and strategy
  • Strong communicator both up and down
  • High intellectual curiosity and comfort in collaborating cross-functionally in a fast-paced startup environment

Salaries

SalaryGuide estimate

$102K/yr – $123K/yr

Modelled from 5 comparable roles.

See all Everly Health salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Growth Marketing Manager, SEM (ATX preferred)

Everly Health · Austin, TX · Unknown