Growth Marketing Manager at The Sauna Place | USA | $80K/yr – $100K/yr

The Sauna Place

Growth Marketing Manager

USA (Hybrid)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive profitability-focused performance marketing across Google/Meta and Amazon, owning paid search, Amazon PPC, social ads, and lifecycle emails to maximize ROAS and scalable growth.

Own end-to-end paid media: search, Amazon, social, and lifecycle emails.
Must-have: 3–5 years in Google Ads/Meta Ads Manager with measurable performance results.
Standout: Travel to Cookeville monthly for strategy and creative sprints.

Job Description

Responsibilities

In-House SEM Mastery: Take the keys to our Google and Bing Ads. You will build, manage, and optimize all search campaigns with a relentless focus on bottom-line profitability (ROAS/MER).
Amazon Growth Engine: Own the Amazon Storefront and Amazon PPC. You’ll manage listings and ad spend to ensure Amazon remains a high-margin external acquisition channel.
Paid Social Execution: Direct, hands-on management of ads across Meta, LinkedIn, and other relevant platforms—from audience building to daily optimizations.
Content & Creative Oversight: Identify content gaps and oversee the production of video and static assets. You’ll act as the creative filter to ensure every asset is optimized for performance and conversion.
Funnel & Lifecycle Architecture: Design and manage automated email nurture sequences (HubSpot/Klaviyo) to ensure lead flow is captured and converted with zero leakage.
Truth-Based Reporting: Maintain a real-time "Source of Truth" dashboard. You’ll be responsible for reporting on CAC, LTV, and contribution margins—focusing on profit, not vanity metrics.

Requirements

3–5 years of direct performance experience in the "weeds" of Google Ads and Meta Ads Manager.
Experience managing Amazon Advertising (PPC) and Storefronts is essential.
Travel required: 1 on-site week per month in Cookeville for strategy & creative sprints (company covered).

Preferred

AI-Augmented Marketer: You have a "builder" mindset with AI. You know how to use tools to scale your output and maintain a lean, high-performance operation without losing that human element.
Bottom-Line Obsessed: You understand that 100 high-quality, high-margin leads are worth more than 1,000 junk clicks. You treat our budget like it’s your own money.
High-Impact IC: You enjoy the autonomy of being the primary operator. You’d rather fix a tracking pixel or rewrite an ad headline than sit in a 60-minute meeting.

Benefits

Comprehensive healthcare, 401(k) with 4% match, and coming soon - on-site sauna and cold plunge access at our Cookeville HQ!

The Sauna Place

The Sauna Place was founded in 2004 with the mission of offering a wide array of healthy products at competitive prices. Since then we have become the web’s number one sauna and steam site! In the past, saunas and steam showers were reserved mostly for high-end consumers. They were also much more expensive!Our mission was to help everyday homeowners and contractors source their products at fair prices. This is accomplished by offering a unique shopping experience through a combination of competitive product pricing mixed with unexpectedly great customer service.You see, price is certainly important for all of us, but knowing you can reach us should an issue arise is priceless. This is NOT the norm with most internet sellers. The Sauna Place fully supports all product warranties. Rest-assured we’ll be here if you experience problems down the road.We have the ability to handle the smallest residential package, or the most complicated commercial project. Besides having a strong internet presence we also operate a showroom in Cookeville, Tennessee.

Founded in 2004

Cookeville, Tennessee, USA

saunaplace.com