Responsibilities

• Own and optimize growth marketing channels across paid and organic acquisition.
• Plan, launch, and manage end-to-end advertising campaigns across Google Ads, LinkedIn, Meta, and other digital channels.
• Develop demand generation programs targeting mid-market and enterprise organizations.
• Build a measurable and repeatable pipeline of qualified leads.
• Implement tracking, attribution, and reporting to ensure marketing performance is fully measurable.
• Continuously test audiences, messaging, creatives, landing pages, and channels to improve campaign performance.
• Partner closely with Sales to improve lead quality, conversion, and pipeline generation.
• Manage campaign budgets and report on key performance metrics including CAC, CPL, ROI, and pipeline contribution.

Requirements

• 5+ years of Growth Marketing experience.
• Experience marketing global payroll, Employer of Record (EOR), workforce management, or HR technology solutions is strongly preferred.
• Proven success marketing to mid-market and enterprise customers with longer, multi-stakeholder buying cycles.
• Demonstrated experience managing paid acquisition campaigns with measurable business results.
• Strong analytical skills with experience using attribution models, dashboards, and performance reporting.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and modern demand generation strategies.
• A startup mindset—you move quickly, take ownership, and enjoy testing and learning.
• Self-directed and comfortable working independently in a fully remote environment.

Preferred

• Experience working in the global payroll, EOR, HR technology, or workforce management industry.
• Experience marketing SaaS solutions to HR, Finance, or Operations decision-makers.
• Previous experience in a startup or high-growth scale-up environment.

Benefits

• Make a direct impact on business growth through measurable marketing initiatives.
• Own growth marketing strategy and execution with a high degree of autonomy.
• Collaborate closely with Sales and Leadership in a fast-growing company.
• Work with modern marketing tools and data-driven decision-making.
• Enjoy a fully remote work environment with opportunities for professional growth and development.