Responsibilities

• Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
• Drive paid media performance (Meta, LinkedIn, Google) and manage external vendors to optimize conversion and cost efficiency
• Improve funnel conversion (lead → demo → opportunity) through testing, lifecycle programs, and inbound optimization
• Develop and scale SEO and content strategy to increase qualified inbound demand
• Track performance, run structured experiments, and continuously iterate to improve campaign impact and efficiency

Requirements

• 4–7+ years of experience in growth marketing, demand generation, or lifecycle marketing in a B2B environment
• Strong hands-on experience executing campaigns across paid, email/lifecycle, and organic channels
• Experience managing paid media channels (LinkedIn, Google, Meta) and working with external vendors or agencies
• Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes
• Experience working cross-functionally with Sales and RevOps teams

Preferred

• Experience at an early-stage or high-growth startup
• Familiarity with tools such as HubSpot, Salesforce, and marketing automation platforms
• Strong understanding of SEO and content-driven growth strategies
• Experience leveraging AI tools to improve marketing execution and workflows
• Background in healthcare, senior living, or adjacent industries

Benefits

• Fully-paid health and dental insurance
• Vision coverage
• Access to premium primary and urgent care
• Online medical providers
• Flexible time off policy
• 7 paid holidays
• Company-wide winter break