Responsibilities

• Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.
• Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion.
• Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels.
• Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.
• Analyze customer data and subscription metrics to identify opportunities for growth and improvement.
• Drive the development and execution of targeted marketing campaigns to increase subscription conversions.
• Lead pricing and packaging strategies to maximize revenue and customer satisfaction.
• Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies.
• Manage partnerships and initiatives to expand subscription reach and adoption.
• Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, required.
• 5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred
• Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives.
• Strong analytical skills with hands-on experience using data to inform experiments and growth decisions.
• Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Strategic understanding of subscription business models and how software value evolves over time.
• Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms.

Preferred

• Experience in a technology, mobile or hardware-related company is highly preferred.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events