Growth Marketing Manager [Richmond, VA]

Responsibilities

• Directly manage the Marketing Coordinator, setting clear weekly and quarterly priorities
• Define personal and professional development goals for direct reports and track progress towards reaching them
• Conduct effective one-on-ones, team meetings, and quarterly check-ins with direct reports, providing ongoing feedback, coaching, and support
• Review the coordinator's work for quality, accuracy, and brand alignment before it goes live
• Identify opportunities for the coordinator to take greater ownership and accountability for processes and channels
• Build and document marketing workflows, SOPs, and calendars so work runs smoothly and consistently
• Drive opportunities for process/procedure improvement
• Listen to team members' concerns and proactively address and resolve issues or conflicts
• Escalate significant issues or concerns to your direct manager or the Leadership Team, as appropriate
• Hire, onboard, and manage freelancers and vendors as needed to extend team capacity

Requirements

• 4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth
• Agency or professional services marketing experience strongly preferred
• 2+ years of people management experience, including coaching, performance reviews, hiring, and development
• Experience building and owning a marketing plan and budget
• Proficiency in digital marketing channels, including SEO, paid media, email, LinkedIn, and content marketing
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., GA4)
• Familiarity with AI search, answer engine optimization, and using AI tools to improve marketing workflows
• Excellent writing skills, with a portfolio of work to share
• Experience managing freelancers, agencies, or vendors
• Creative thinker with a data-driven and analytical mindset

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours o f paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA