Responsibilities

• This role is about real ownership: coming up with creative ideas, executing them, measuring performance, improving what works, and owning the outcome.
• Engagement and retention performance
• Community activity participation
• Sales channels (B2B and B2C)
• The marketing calendar, and channels including BAU activity, campaigns, launches etc.
• Organic marketing plans
• Marketing analysis, KPI reporting, and performance improvements
• Brand, tone of voice, and the way Ribblr shows up to crafters
• Managing and supporting team members as the marketing function grows

Requirements

• Genuinely passionate about marketing
• Be a crafter or have real experience understanding how crafters and creatives think and engage
• 5+ years in marketing roles, including building and executing organic marketing plans
• 2+ years working in small teams, startups, or fast-moving environments
• 2+ years working with B2C apps, platforms, marketplaces, communities, or eCom
• Experience working remotely
• Excellent communication, organization, and time management skills
• Comfortable with GA4, Looker, KPIs, reporting, and turning data into action
• Obsessed with building and improving a strong marketing calendar
• Strong understanding of online communities and creator-led growth

Preferred

• You move fast, figure things out, and take ownership without waiting to be told what to do.
• You love creative marketing, but you also care about numbers.
• You understand that great organic growth comes from community, timing, consistency, brand, product, and sharp execution.
• You want to help build something meaningful in the craft world