Responsibilities

• Building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, and sunset)
• Segmenting customers and running structured experiments to improve conversion and retention
• Planning and executing lifecycle campaigns aligned with promotions, product launches, and retail moments
• Measuring lifecycle performance through revenue, repeat purchase rate, and customer LTV
• Klaviyo experience is strongly preferred.
• Recruiting and managing performance creators and affiliate partners
• Structuring commission programs and evaluating partner ROI
• Managing programs through platforms like ShopMy and Awin
• Securing whitelisting rights and feeding high-performing creative into paid channels
• Analyzing funnel performance across acquisition and retention channels

Requirements

• 5+ years in growth, retention, or lifecycle marketing
• Experience at a DTC consumer brand selling physical products
• Hands-on ownership of lifecycle marketing programs (email/SMS)
• Experience building and optimizing lifecycle flows and segmentation
• Strong understanding of CAC, LTV, and ecommerce funnel dynamics
• Experience running creator, influencer, or affiliate partnerships with measurable ROI
• Comfort operating as a hands-on builder in a lean team
• Strong analytical skills and ability to translate data into growth experiments
• Clear, concise communicator who can distill insights into actionable recommendations

Preferred

• Hands-on Klaviyo experience
• Experience with ShopMy, Awin, or affiliate platforms
• Familiarity with Triple Whale, Northbeam, or similar attribution tools
• Paid media fluency (Meta / Google mechanics)
• Experience in women’s health, baby, wellness, beauty, or supplements
• Experience in high-growth DTC companies

Benefits

• Health, dental, and vision benefits
• Remote flexibility (East Coast hours)
• High degree of ownership and independence
• Direct exposure to leadership and company strategy