Responsibilities

• This is a hands-on operator role . You will design lifecycle strategy, build campaigns and flows, run experiments, and measure results in revenue.
• Retention Growth (Email & SMS)
• Own our lifecycle marketing program end-to-end.
• You will design, build, and optimize lifecycle programs that increase repeat purchase and customer lifetime value.
• Building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, and sunset)
• Segmenting customers and running structured experiments to improve conversion and retention
• Planning and executing lifecycle campaigns aligned with promotions, product launches, and retail moments
• Measuring lifecycle performance through revenue, repeat purchase rate, and customer LTV
• Klaviyo experience is strongly preferred
• Creator & Affiliate Revenue Channels

Requirements

• 5+ years in growth, retention, or lifecycle marketing
• Experience at a DTC consumer brand selling physical products
• Hands-on ownership of lifecycle marketing programs (email/SMS)
• Experience building and optimizing lifecycle flows and segmentation
• Strong understanding of CAC, LTV, and ecommerce funnel dynamics
• Experience running creator, influencer, or affiliate partnerships with measurable ROI
• Comfort operating as a hands-on builder in a lean team
• Strong analytical skills and ability to translate data into growth experiments
• Clear, concise communicator who can distill insights into actionable recommendations

Nice To Have

• Hands-on Klaviyo experience
• Experience with ShopMy, Awin, or affiliate platforms
• Familiarity with Triple Whale, Northbeam, or similar attribution tools
• Paid media fluency (Meta / Google mechanics)
• Experience in women's health, baby, wellness, beauty, or supplements
• Experience in high-growth DTC companies

Benefits

• Health, dental, and vision benefits
• Remote flexibility (East Coast hours)
• Equity upside
• High degree of ownership and independence
• Direct exposure to leadership and company strategy