Responsibilities

• Lead RELYCO’s trade show and event marketing strategy from planning through execution and post-event follow-up
• Manage all aspects of trade shows including logistics, booth coordination, vendor management, promotional materials, travel coordination and lead tracking
• Develop and execute integrated demand generation campaigns across email, digital, print and social media channels
• Create and optimize email marketing campaigns, nurture workflows and audience segmentation strategies
• Manage paid advertising initiatives including PPC, retargeting and paid social campaigns
• Collaborate with sales teams to align marketing programs with lead generation and pipeline goals
• Analyze campaign and event performance metrics, delivering actionable insights and ROI reporting
• Develop compelling content and messaging for campaigns, landing pages, print collateral, trade show materials and promotional initiatives
• Coordinate direct mail and print marketing campaigns to support customer acquisition and retention efforts
• Utilize marketing automation, CRM platforms and AI tools to improve campaign performance and operational efficiency
• Manage marketing calendars, timelines and campaign deliverables across multiple projects simultaneously
• Identify opportunities to improve lead generation, customer engagement and marketing effectiveness

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• 5+ years of experience in demand generation, event marketing or integrated marketing roles
• Proven experience managing trade shows, conferences and industry events
• Strong background in digital marketing, email marketing and campaign analytics
• Experience with CRM systems, marketing automation platforms and reporting tools
• Familiarity with print marketing and direct mail campaign execution preferred
• Excellent organizational and project management skills with strong attention to detail
• Strong analytical mindset with the ability to interpret campaign data and optimize performance
• Ability to manage multiple priorities in a fast-paced environment
• Collaborative team player with excellent communication skills

Preferred

• Experience leveraging AI and emerging marketing technologies preferred

Benefits

• Our comprehensive benefits package includes health, dental and vision insurance with an employer subsidy
• We offer a 401K plan, employer-paid group term life insurance and short/long term disability coverage in addition to Flexible Spending Account and Health Savings Account
• We offer earned time (vacation / personal leave) and paid holidays
• Culture: community involvement via Community Service Team
• Flexible work schedule (office/remote)
• Spontaneous catered breakfasts, lunches, snacks and desserts
• Optional participation in monthly contests, games, potlucks and more provided by our Fun Committee
• Casual attire (within provided guidelines)