Growth Marketing Manager (Relocation Provided)

Responsibilities

• Own the marketing plan and occupancy goals for three to five priority trips departing within 10–12 months, maintaining focus as the wider team shifts to future departures.
• Build destination-specific acquisition strategies targeting qualified prospects beyond the existing Kalos database.
• Develop and manage integrated campaigns across paid and organic social, search, retargeting, landing pages, video, direct mail and lead nurturing, among others.
• Translate remaining capacity, booking pace, audience fit and contribution potential into campaign priorities and budget recommendations.
• Partner with Guest Services and the wider marketing team to convert qualified prospects from initial interest to conversation and reservation.
• Own campaign measurement, reporting, attribution and optimization against incremental passengers, qualified inquiries, conversion, occupancy, revenue, gross margin contribution and return on spend.
• Build repeatable playbooks to identify and support trips with remaining capacity earlier and more effectively.
• Protect the Kalos positioning by driving demand without discounting, sales-led messaging or urgency that undermines the brand.

Requirements

• Significant experience in growth marketing, demand generation, performance marketing or integrated campaigns.
• A track record of driving measurable revenue or customer acquisition for high-consideration products or services.
• Strong paid social and digital acquisition skills, including audience development, retargeting, creative testing and budget optimization.
• The ability to diagnose demand challenges, prioritize opportunities and build focused strategies rather than simply execute a content calendar.
• Hands-on creative skills in copywriting, short-form video, imagery and digital content, with sound judgment about when to use external support.
• Confidence with analytics, dashboards, conversion funnels and attribution, and the ability to translate insights into clear recommendations for senior leaders.
• Excellent judgment and a polished, understated communication style suited to an affluent, relationship-oriented audience.
• Experience in luxury travel, premium cruises, private clubs, resorts, destination marketing, active-adult lifestyle brands, financial services, luxury real estate or other businesses serving affluent consumers.
• Golf knowledge is a plus; disciplined growth marketing and sound judgment matter more.
• Comfort with Mac and Microsoft Office; HubSpot and Copilot familiarity are pluses.

Preferred

• Golf knowledge is a plus
• HubSpot and Copilot familiarity are pluses

Benefits

• Competitive base salary of $110,000–$120,000 plus a performance-based bonus (5% target, up to 10%)
• Hybrid working, with remote work on Fridays
• Comprehensive health benefits
• Retirement savings plan with company contributions
• Generous paid time off allowance
• Group-wide travel discounts