Responsibilities

• Campaign Strategy Translate marketing priorities into channel strategies, timelines, and measurable outcomes. Connect paid media, SEO, AI search visibility, landing pages, lifecycle nurture, webinars, and events into one coordinated demand system, and find the opportunities to improve performance, lead quality, and pipeline contribution.
• Paid Media & Performance Own paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reporting. Partner with creative to test hooks, messaging, formats, and offers, and recommend budget shifts based on cost per qualified lead and pipeline impact.
• Webinars, Events & Ecosystem Growth Drive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience development. Build campaign plans that connect the brands into a stronger ecosystem, and make sure every event and webinar lead has a clear follow-up path.
• Landing Pages & Conversion Partner with web and creative to launch and optimize campaign landing pages. Monitor form, CTA, and traffic quality, and run tests on messaging, structure, offers, and conversion paths so every campaign has a clear destination and next step.
• Lifecycle & Nurture Handoff Partner with lifecycle and sales to strengthen how marketing supports people across the full journey, from initial interest through ongoing engagement. Help identify opportunities to improve nurture, follow-up, re-engagement, retention, and customer growth as the lifecycle function continues to evolve. Ensure campaigns connect into the right next step based on audience, intent, and business opportunity.
• SEO, Organic Demand & AI Search Visibility Lead SEO and AI search visibility priorities as part of the broader demand plan. Partner with the SEO Specialist to connect organic search, AI Overviews, LLM-driven discovery, service pages, case studies, and campaign landing pages to pipeline goals. Prioritize work by search intent, conversion value, and the clarity of website content for both prospects and emerging AI search experiences.
• Team & Cross-Functional Management Provide day-to-day management across demand generation priorities, set clear KPIs, support workflows, and manage timelines and handoffs across lifecycle and SEO. Report clearly on what is working, what is not, and what should change next. Escalate strategic recommendations, resourcing needs, and major budget decisions to marketing leadership.
• How Success Is Measured
• Qualified inbound leads and cost per qualified lead
• Pipeline created and influenced
• Landing page conversion rate and paid media efficiency

Requirements

• 5+ years managing paid media across Google Ads, LinkedIn Ads, Meta Ads, and retargeting
• Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
• Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence
• Track record building and optimizing demand gen campaigns in a B2B, agency, SaaS, professional services, or high-consideration environment
• Experience with HubSpot or a comparable CRM/marketing automation platform
• Experience supporting webinars, conferences, or event-based demand
• Experience across multiple brands, subbrands, or audience segments
• Strong grasp of landing pages, lead capture, UTMs, CRO, and campaign reporting
• Understanding of SEO, organic search, and how website content supports discoverability across search engines and emerging AI search experiences
• Ability to tie marketing activity to qualified leads, pipeline, and revenue

Nice to Have

• Google Ads and Analytics certification is a plus
• Legal marketing or another high-consideration category is a plus

Benefits

• Starting Salary of $120,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance