Responsibilities

• Own full-funnel acquisition: Plan, launch, and scale paid campaigns across search, social, and display — managing budget to clear CAC and ROAS targets.
• Build audience strategies, including lookalikes and earned-amplification programs, to reach new coordinators and families efficiently.
• Partner with brand, content and Social to turn earned moments — press, broadcast, and partnerships — into trackable, measurable growth.
• Build lifecycle and CRM that activates and retains: Own the enrollment, onboarding, and retention journeys that turn new sign-ups into active, ordering participants.
• Design and optimize multi-step email and cross-channel flows — welcome series, activation nudges, and promotional messaging — in HubSpot and Iterable.
• Keep messaging consistent and on-brand across every surface, from a welcome email to a fee-free promotion.
• Run a rigorous experimentation and analytics practice: Design and run A/B and multivariate experiments across the funnel, and turn results into decisions.
• Own the dashboards and the weekly growth scorecard; watch CAC, activation, retention, and LTV, and tell the story behind the numbers.
• Safeguard data quality — attribution, lead routing, and tracking — so the team can trust what it measures.
• Grow organic discovery: Build an SEO and content engine in partnership with the Brand and Social team that brings high-intent coordinators and families to us and compounds over time.

Requirements

• 10+ years in growth, performance, or lifecycle marketing, with a track record of driving measurable acquisition and retention.
• Consumer platform depth. Experience with consumer mobile, marketplace, and subscription platforms — you understand two-sided or B2B2C dynamics and recurring engagement.
• Tool mastery. Hands-on expertise with HubSpot and Iterable, and fluency across analytics suites (GA4, Tableau, Appsflyer, Looker, or similar).
• AI-powered media. Real, current experience using AI tools for media management and optimization — planning, buying, creative, and reporting.
• An experiment-driven mind. You form clear hypotheses, run clean tests, and let the data guide the call.
• Full-funnel range. You’re comfortable owning paid, lifecycle, SEO, and analytics — and you know where to lean in.
• People leadership. You’ve managed marketers and/or agencies and made them measurably better.
• Clear, positive communication. You can turn a data story into a decision leadership can act on.

Preferred

• Bonus points: Fundraising, nonprofit, education, youth-sports, or community/marketplace experience.
• Bonus points: A track record partnering with Social, SEO, PR and earned-media agencies and turning coverage into growth.
• Bonus points: Product-marketing collaboration on in-app flows and enrollment experiences.
• Bonus points: Familiarity with cross-border or multi-brand growth (US and Canada).