Growth Marketing Manager

Responsibilities

• Own paid acquisition end-to-end across our core channels — paid social, search, app install, and emerging placements — from strategy and budget allocation via daily optimization of creative down through ongoing refinement of landing pages.
• Evaluate and direct growth agency partnerships on paid execution: decide what stays in-house versus what they run; set the brief, hold the work to our standards, and refine the execution loop.
• Own the measurement story — attribution, incrementality testing, and the CAC and payback math that tells us whether a channel deserves more budget. You're expected to defend these numbers to leadership and change your mind when the data says to.
• Evolve the creative testing engine in partnership with Brand, Social, and Design — turning organic winners into paid assets, and feeding performance learnings back into what the content teams make.
• Own our app store presence across iOS and Google Play: keep listings current and test screenshots, copy, and metadata to lift conversion on the installs you buy, in coordination with Product Marketing and with an eye out for opportunities to deepen our partnerships.
• Run acquisition against our seasonal shape. Our business spikes hard around back-to-school, finals, and other similar times; you plan budget and creative against those peaks rather than spending evenly across the year.
• Partner with Lifecycle to connect acquisition to activation, so the users you buy actually become users we keep.
• Forecast and report on spend, efficiency, and contribution to new user and subscription growth, and bring a clear point of view on where the next dollar should go. This work includes working closely with engineering and data science.