Responsibilities

• Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
• Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
• Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
• Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
• Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
• Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
• Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations

Requirements

• 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
• SQL and advanced data analysis skills are required — we will assess this during the interview process
• Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
• Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
• Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
• Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
• AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership