Responsibilities

• Own hands-on management of paid acquisition campaigns on Meta — campaign builds, budget pacing, bid strategy, audience structure, and daily optimization — to drive profitable customer growth at scale.
• Run a high-velocity creative testing engine: launch new concepts as they are produced, structure clean tests, read results, scale winners aggressively, and retire fatigued creative before it drags efficiency.
• Manage daily and weekly spend pacing against customer-acquisition and efficiency targets — flag risks early, and deliver zero surprise overruns.
• Translate creative-performance direction into in-platform execution, working in tight daily rhythm with the Paid Creative and Creative Strategy leads.
• Own Google end-to-end: Search, Shopping, and Performance Max — campaign structure, bidding, and budget management as a disciplined demand-capture channel.
• Maintain Merchant Center and Shopping feed hygiene, build and optimize PMax asset groups, and enforce rigorous negative-keyword and search-term discipline.
• Combine creative and media strategy to target and build a robust cohort of customers across the full conversion funnel.
• Generate and communicate data-driven insights and actionable next steps that guide creative production and budget allocation.
• Partner on landing-page optimization — set up tests, read results, and implement learnings with cross-functional teams.
• Help manage attribution and measurement tools to improve rigor and optimize performance across channels.

Requirements

• 5+ years hands-on experience managing and scaling Meta budgets for a DTC eCommerce brand, with a track record of profitable customer acquisition at meaningful spend.
• Demonstrated competence managing Google paid media — Search, Shopping, and Performance Max — including Merchant Center feed management and PMax asset-group structure. (Meta is the priority; Google is a required competence.)
• Deep fluency in creative testing methodology — structuring tests, reading fatigue curves and format-level performance, and distinguishing signal from noise under volume.
• Strong command of budget pacing and acquisition-efficiency discipline (CAC / ROAS), with the judgment to scale winners and cut losers decisively.
• Experience with A/B testing, attribution models, and sophisticated measurement techniques.
• Strong analytical skills — able to analyze raw data, draw conclusions, and develop actionable recommendations.
• Proficient writing skills with a genuine passion for great ad copy and ad creative.
• Strong communicator who collaborates effectively with performance-creative and cross-functional partners.
• Highly motivated and curious — you independently learn and stay at the forefront of paid acquisition.
• Passion for health, wellness, beauty, or mindfulness practices is a plus.