Responsibilities

• Own and execute multi-channel demand generation strategies across priority verticals, aligning campaigns to revenue targets and pipeline goals
• Drive qualified lead generation and demo conversion , including both group demos and individual sales demos , in close partnership with Sales
• Develop and scale account-based marketing (ABM) and vertical-specific campaigns to penetrate target segments and accelerate deal velocity
• Identify, build, and optimize strategic partnerships , particularly within short-term rental (STR) and mid-term rental ecosystems , to expand reach and drive incremental leads
• Develop and execute influencer marketing strategies , including identifying, onboarding, and managing industry influencers, operators, and thought leaders to amplify brand reach and credibility within target verticals
• Partner with the events and sales team to build the full lifecycle execution for maximum ROI.
• Pre-show campaign development to drive awareness, meeting bookings, and booth traffic (email, paid media, landing pages, partnerships, influencer amplification)
• Post-show follow-up campaigns to accelerate pipeline conversion, nurture leads, and measure ROI
• Lead campaign planning, testing, optimization, and performance analysis across channels including paid media, email, partnerships, associations, events, and digital platforms
• Partner with website and digital teams to develop and optimize conversion paths , including landing pages, CTAs, and user experience enhancements
• Collaborate cross-functionally with Product Marketing, Creative, Sales, and RevOps to develop compelling messaging and high-performing campaign assets

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in growth marketing, demand generation, or performance marketing within a B2B or SaaS environment
• Proven track record of driving pipeline growth, lead generation, and campaign ROI
• Experience supporting or owning verticalized or segment-specific marketing strategies
• Strong analytical mindset with experience using tools such as Google Analytics, Tableau, or similar platforms
• Hands-on experience with CRM and marketing automation platforms such as HubSpot or equivalent
• Experience with ABM strategies, partnership marketing, and multi-channel campaign execution
• Ability to translate data into actionable insights and continuously optimize performance
• Strong project management skills with experience managing cross-functional campaigns at scale
• Demonstrated ability to operate in a fast-paced, high-growth environment with shifting priorities

Preferred

• PetScreening-related industry exposure or demonstrated interest in proptech or rental ecosystems
• Experience with partner marketing and events-driven demand generation
• Familiarity with marketing tech stacks and data-driven attribution models