Responsibilities

• Manage the day-to-day execution and optimization of B2C performance campaigns for the Gemini app.
• Analyze and report on campaign results, providing actionable insights and recommendations to the wider team for improving performance and efficiency.
• Develop and implement a A/B testing and experimentation framework to continuously improve campaign performance and uncover new growth opportunities.
• Collaborate with cross-functional teams, including Product, Creative, and Analytics, to ensure paid media strategies are aligned with broader product and marketing goals.
• Coordinate campaign operations, including managing creative asset pipelines and localization (i18n) workflows, to ensure timely campaign launches in a high-velocity environment