Responsibilities

• Own the owned-channel conversion engine — turning existing demand and our database into qualified leads, meetings and pipeline.
• Build and run lifecycle and nurture programs (email, automated journeys, segmentation) that move contacts from interest to opportunity.
• Own the website as a conversion asset post-launch to improve conversion rates: landing pages, forms, conversion tracking and continuous A/B testing.
• Grow organic and SEO performance, and increasingly optimise for AIO as discovery shifts.
• Work closely with the Demand Generation Manager and the content team to maximize the pipeline impact of campaigns, content, traffic, and audience growth.
• Run a constant test-and-learn program across your channels, with the autonomy to experiment and the data to prove what works.
• Partner with Sales to improve MQL-to-meeting and account conversion rates, including handoff quality, follow-up visibility, conversion dashboards, and feedback loops on lead and account quality.
• Define and report on the metrics that matter: conversion rates, pipeline from owned channels, and contribution to net-new and influenced pipeline, partnering with RevOps on attribution.

Requirements

• Demonstrable experience owning email, website and organic in a B2B context (ideally SaaS or AI), with a track record of converting existing demand into pipeline.
• A hands-on operator who is fluent in your marketing automation platform (HubSpot or similar), CMS and analytics.. You’re comfortable building, launching, and improving campaigns yourself.
• Strong data and analytical instincts. You test, measure and iterate, and you can clearly show the pipeline impact of your work through dashboards, reporting, and conversion analysis.
• Experience improving database performance, segmentation, nurture, MQL conversion, and sales follow-up, with a practical understanding of how marketing activity turns into account engagement and pipeline.
• A high bar for quality, especially in written and landing-page copy and in the customer-facing experiences you ship.
• Comfort with ambiguity and pace. You take ownership, set your own priorities, and operate well in a lean, scaling team.
• A growth mindset and genuine curiosity about our customers and the market we serve.

Preferred

• Experience marketing to legal, professional services or real estate audiences.
• Familiarity with emerging AI/answer-engine optimization.
• Experience standing up lifecycle programs from an early stage rather than inheriting a mature stack.