Responsibilities

• New State Launches — You'll quarterback new state launches from end to end, bringing together paid, SEO, lifecycle, content, brand, and partnerships into one coordinated GTM strategy.
• You'll continuously improve the launch playbook and incorporate state-specific regulatory and market considerations into acquisition strategy.
• SEO Strategy — You'll own SEO strategy and keyword priorities for the pages that actually drive enrollment.
• You'll guide technical SEO recommendations across program and state pages, including schema, metadata, heading structure, internal linking, URL structure, and on-page conventions.
• You'll also help shape page templates and layouts so our programs can be found—not just by Google, but by the increasingly important world of AI-powered search.
• Website Conversion & CRO — You'll own conversion strategy for our highest-impact program pages.
• You'll analyze funnels, run A/B tests, experiment with landing pages, and partner with the team to ship experiences that turn more visitors into applicants.
• Lifecycle & Email — You'll own lifecycle marketing across nurture, re-engagement, TOFU, MOFU, and referral journeys.
• You'll build segmented, automated experiences that help move families from first interaction to enrollment—and turn happy families into advocates.
• Word of Mouth & Referral — Some of our strongest growth comes from families telling other families. Co-ops, Facebook groups, neighbors, the mom at the park.

Requirements

• Has 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale (with B2C experience within the last 5 years)
• Has managed multiple markets, regions, or campaigns simultaneously
• Knows paid search and paid social and has a track record of generating qualified leads
• Has managed agencies or external partners against performance goals
• Understands SEO strategy and technical SEO fundamentals
• Has hands-on CRO, A/B testing, and landing-page experience
• Has built lifecycle and email programs using marketing automation tools
• Loves analytics and knows how to turn numbers into action
• Has Webflow experience (strongly preferred)
• Is ridiculously organized—you set dates, own deadlines, and actually hit them

Preferred

• Webflow experience (strongly preferred)

Benefits

• Competitive salary
• 401(k) with company matching opportunities
• Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits
• Fully remote work environment
• Flexible working hours with an emphasis on healthy work-life balance
• Generous PTO
• A collaborative, supportive team where your work actually matters