Growth Marketing Manager

Responsibilities

• Develop and execute a growth strategy to increase qualified inbound and achieve pipeline targets
• Own monthly forecasting and reporting for qualified inbound, working closely with marketing and sales leadership
• Manage paid acquisition across search, social, and community channels, including budget allocation, targeting, creative, and campaign optimization
• Run weekly experiments across landing pages, offers, forms, audiences, and messaging to improve conversion
• Own the path from first touch to held meeting, including speed to lead, scheduling, reminders, and nurture programs
• Improve Numa's visibility across traditional search and AI-powered answer engines
• Turn partner launches, conferences, and roadshows into qualified leads and booked meetings
• Define funnel stages and attribution with Sales, maintain accurate reporting in HubSpot, and ensure pipeline metrics align with CRM data
• Build and optimize AI agent workflows, sequences, dashboards, and queries to automate repetitive work and improve execution
• Maintain a consistent experiment log, communicate results, and use performance data to guide future investments

Requirements

• 4 to 6 years of experience in growth marketing or demand generation, including at least 2 years directly owning a lead or pipeline target
• A data-driven approach to decision-making, with the ability to build reports, write queries, analyze funnel performance, and distinguish meaningful signals from noise
• A strong experimentation mindset. You test frequently, learn quickly, and know when to stop investing in underperforming campaigns
• Hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn
• Experience improving conversion across the marketing funnel, from initial engagement through booked and held meetings
• The ability to forecast performance, explain results, and make clear recommendations to marketing and sales leadership
• Strong execution skills and the ability to prioritize progress, measurement, and iteration over perfection
• An AI-native approach to work, using AI tools and agents to build workflows, automate tasks, and improve efficiency
• The ability to operate independently, take ownership of results, and work effectively in a fast-paced environment

Preferred

• Experience at a startup or high-growth technology company where you built a marketing channel or program from the ground up
• Experience marketing to automotive dealerships or another vertical where individual accounts represent significant business value
• Experience running partner or channel marketing programs
• Working knowledge of answer engine optimization (AEO)

Benefits

• Equity package
• Flexible PTO
• Health, dental, and vision benefits
• 401(k) plan