Growth Marketing Manager

Boca Raton, FL (Hybrid)

$80K/yr – $110K/yrMid Level3+ years expPart time

Posted 4 months ago

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Job Summary

Grow and optimize paid acquisition for healthcare brands, owning multi-channel spend and cross-brand performance.

  • Own end-to-end paid acquisition across Google and Meta with $200K+ monthly spend.
  • Must-have: 3–5+ years managing paid campaigns with $50K+/month and hands-on Google Ads/Meta Ads.
  • Standout: Healthcare/telehealth or agency-management experience adds independent value.

Job Description

Responsibilities

  • Full-funnel paid acquisition across Google Ads and Meta Ads, managing $200K+ in monthly spend across multiple brands
  • Strategy and performance oversight of SEO, landing pages, and conversion rate optimization
  • Management of external contractors and agency relationships (SEO specialists, landing page developers, creative teams)
  • Reporting on CAC, ROAS, cost-per-lead, and revenue attribution across all brands
  • Testing and scaling new acquisition channels as the portfolio grows

Requirements

  • 3–5+ years managing paid digital campaigns with meaningful budget responsibility ($50K+/month)
  • Hands-on experience running Google Ads and Meta Ads, not just overseeing them
  • Strong understanding of SEO strategy and the ability to direct contractors on execution
  • Experience managing multiple brands or accounts simultaneously (agency background is a plus)
  • Data-driven mindset — you make decisions based on CAC, ROAS, and pipeline metrics, not vanity metrics
  • Comfortable managing and holding contractors accountable

Preferred

  • Healthcare, telehealth, wellness, or other regulated/restricted-category advertising experience is a strong plus but not required

Traffic Signals

Monthly Visitors
5.4K
Monthly Google Ads Budget
$9.4K
Traffic Source Mix
Search
29.4%
Direct
46.7%
Referral
7.3%
Social
14.7%
Paid
1.5%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)