Responsibilities

• You’ll own the full demand generation engine: strategy, execution, performance, and reporting.
• This is a high-ownership, high-visibility role at a SaaS startup where your decisions show up in pipeline and revenue — not buried in a committee.
• Demand & Lead Generation
• Design and scale multi-channel programs across paid, organic, email, and social to drive qualified pipeline. Own targets and be accountable to MQL, SQL, and pipeline contribution metrics.
• Prospect Journey Mapping & Campaign Planning
• Map the buyer journey across personas and stages to inform how campaigns are structured, sequenced, and measured. Translate journey insights into channel strategy, content needs, and conversion logic — ensuring every campaign reflects how real buyers actually move toward a decision.
• Channel Performance & Optimization
• Dig into performance data with a detective’s discipline. Identify what’s working, what’s wasting budget, and what’s leaving opportunity uncaptured. Optimize ruthlessly across creative, copy, targeting, and spend allocation.
• Social Media Management
• Lead organic social strategy and execution across LinkedIn and beyond. Build audience, drive engagement, and connect social activity to pipeline outcomes — not just follower counts.
• Agency Partnership & Direction
• Serve as the primary internal lead for our agency partner. Translate strategy into clear briefs, hold the agency accountable to performance, and ensure outside execution reflects our brand and goals.
• Reporting & Growth Intelligence
• Build and maintain dashboards that give leadership a clear picture of growth performance. Present insights with clarity and point of view — no vanity metrics, no hiding from hard numbers.

Requirements

• 5–8+ years in B2B SaaS growth or demand gen
• With meaningful time in a startup or early-stage environment
• Fluency in paid and organic channels
• LinkedIn, Google, SEM, and email nurture — and an opinion on all of them
• Prospect journey & persona fluency
• You’ve mapped buyer journeys and used them to actually change how campaigns are built and sequenced
• Data-first, never data-passive
• You ask why a number looks the way it does, and you don’t stop until you have a real answer
• Experience managing agency relationships
• You can brief, direct, and push back — keeping partners aligned to outcomes
• HubSpot or equivalent CRM/MAP experience
• Comfortable in the stack; bonus if you’ve administered it yourself

Benefits

• Medical: Three plan options (HSA, PPO, and Surest) through UnitedHealthcare. Nextworld covers 100% of employee-only HSA plan premiums and contributes $2,000/year to your HSA.
• Dental: Two plan options (Base and Enhanced) through Principal. Nextworld covers 100% of employee-only Base plan premiums.
• Vision: Coverage through Principal (VSP network). Nextworld covers 100% of employee-only premiums.
• Flexible Spending Accounts (FSA): Medical FSA, Dependent Care FSA (up to $7,500), and Limited Purpose FSA available through Rocky Mountain Reserve.
• Health Savings Account (HSA): Available with HSA medical plan enrollment. 2026 contribution limits: $4,400 (individual) / $8,750 (family).
• Short-Term Disability: Company-paid; 60% of base earnings, up to $2,500/week, for up to 12 weeks.
• Long-Term Disability: Company-paid; 60% of base earnings, up to $10,000/month, through Social Security Normal Retirement Age.
• Basic Life & AD&D: $50,000 policy at no cost to the team member.
• Voluntary Life Insurance: Additional coverage available for team member, spouse, and children.
• Hospital Indemnity Insurance: Voluntary plan paying cash benefits for hospital stays.
• Critical Illness Insurance: Voluntary coverage including hospitalization from infectious diseases.
• Accident Insurance: Voluntary plan paying flat-dollar benefits for covered accidental injuries.
• 401(k): Nextworld matches up to 4% of gross compensation each pay period. Pre-tax and Roth options available through Fidelity. 2026 IRS limit: $24,500 (plus catch-up contributions for eligible team members).
• Employee Assistance Program (EAP): 3 free counseling sessions per issue per year, plus work-life services, through ComPsych — 100% confidential and free to team members and dependents.
• Pet Insurance: Voluntary coverage through Nationwide.
• Paid Sick and Safe Time (PSST): In accordance with Colorado law and Nextworld policy.