Responsibilities

• We’re building a category — and we need a marketer who treats growth like a case to be solved. You’ll own the full demand generation engine: strategy, execution, performance, and reporting. You’ll have the support of an agency partner, but this role is the internal driver — the one who knows the numbers cold, asks the uncomfortable questions, and never settles for “it’s performing okay.”
• This is a high-ownership, high-visibility role at a SaaS startup where your decisions show up in pipeline and revenue — not buried in a committee.
• Design and scale multi-channel programs across paid, organic, email, and social to drive qualified pipeline. Own targets and be accountable to MQL, SQL, and pipeline contribution metrics.
• Map the buyer journey across personas and stages to inform how campaigns are structured, sequenced, and measured. Translate journey insights into channel strategy, content needs, and conversion logic — ensuring every campaign reflects how real buyers actually move toward a decision.
• Dig into performance data with a detective’s discipline. Identify what’s working, what’s wasting budget, and what’s leaving opportunity uncaptured. Optimize ruthlessly across creative, copy, targeting, and spend allocation.
• Lead organic social strategy and execution across LinkedIn and beyond. Build audience, drive engagement, and connect social activity to pipeline outcomes — not just follower counts.
• Serve as the primary internal lead for our agency partner. Translate strategy into clear briefs, hold the agency accountable to performance, and ensure outside execution reflects our brand and goals.
• Build and maintain ashboards that give leadership a clear picture of growth performance. Present insights with clarity and point of view — no vanity metrics, no hiding from hard numbers.

Requirements

• 5–8+ years in B2B SaaS growth or demand gen
• With meaningful time in a startup or early-stage environment
• Fluency in paid and organic channels
• LinkedIn, Google, SEM, and email nurture — and an opinion on all of them
• Prospect journey & persona fluency
• You’ve mapped buyer journeys and used them to actually change how campaigns are built and sequenced
• Data-first, never data-passive
• You ask why a number looks the way it does, and you don’t stop until you have a real answer
• Experience Managing Agency Relationships
• You can brief, direct, and push back — keeping partners aligned to outcomes

Preferred

• You’ve walked into a channel dashboard and felt genuinely unsettled by a metric no one else was questioning.
• You’ve mapped a buyer journey and immediately saw three campaigns that needed to be rebuilt because of it.
• You’ve built a demand gen program largely from scratch and have opinions about what you’d do differently the second time.
• You’re equally comfortable in a strategy conversation and in the weeds of an ad set or email sequence.
• You understand that in a startup, “it’s the agency’s job” is never a complete sentence.

Benefits

• Medical: Three plan options (HSA, PPO, and Surest) through UnitedHealthcare. Nextworld covers 100% of employee-only HSA plan premiums and contributes $2,000/year to your HSA.
• Dental: Two plan options (Base and Enhanced) through Principal. Nextworld covers 100% of employee-only Base plan premiums.
• Vision: Coverage through Principal (VSP network). Nextworld covers 100% of employee-only premiums.
• Flexible Spending Accounts (FSA): Medical FSA, Dependent Care FSA (up to $7,500), and Limited Purpose FSA available through Rocky Mountain Reserve.
• Health Savings Account (HSA): Available with HSA medical plan enrollment. 2026 contribution limits: $4,400 (individual) / $8,750 (family).
• Short-Term Disability: Company-paid; 60% of base earnings, up to $2,500/week, for up to 12 weeks.
• Long-Term Disability: Company-paid; 60% of base earnings, up to $10,000/month, through Social Security Normal Retirement Age.
• Basic Life & AD&D: $50,000 policy at no cost to the team member.
• Voluntary Life Insurance: Additional coverage available for team member, spouse, and children.
• Hospital Indemnity Insurance: Voluntary plan paying cash benefits for hospital stays.

Compensation

• USD 110000-130000 YEAR
• $110,000 – $130,000

Other

• Greenwood Village, Colorado, United States
• On-site