Mouthology

Growth Marketing Manager

Jacksonville, FL (Remote)

$75K/yr - $95K/yr (Est.)Mid Level3+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on owning the affiliate/creator lifecycle, optimizing cross-platform content, and leading TikTok Shop and Meta paid media. It seeks a performance marketer with a strong analytical mindset, AI-enabled productivity, and hands-on experience scaling DTC campaigns across TikTok Shop and Meta. The benefits include ownership, a mission-driven culture, and a fast-growing brand in fluoride-free oral care.

Job Description

Responsibilities

  • Affiliate & Creator Pipeline (Full Ownership)
  • Own the entire creator/affiliate lifecycle from prospecting to content delivery
  • Recruit, onboard, and manage relationships with affiliates and creators
  • Obtain Spark Codes, collect creator content, and build organized content library
  • Track performance metrics (GMV, conversion rate, AOV) and optimize partnership mix
  • Cross-Platform Content Strategy
  • Repurpose top-performing TikTok affiliate content for Meta ads (primary creative source)
  • Collaborate on systematic weekly creative testing cycles with Head of E-Commerce
  • Build feedback loop between Meta performance and creator briefs to generate winning ads
  • TikTok Shop & Shop Ads
  • Manage day-to-day TikTok Shop operations, promotions, and flash sales
  • Set up, optimize, and scale TikTok Shop Ads campaigns to hit revenue targets
  • Paid Media (Meta)
  • Execute day-to-day Meta campaign management and optimizations
  • Launch creative tests, adjust budgets and targeting to improve CPA, ROAS, CAC
  • Collaborate with Head of E-Commerce on overall strategy and testing roadmap

Requirements

  • 3-5 years experience in performance marketing, preferably in DTC
  • Proven track record managing TikTok Shop, TikTok Ads, and affiliate programs
  • Proven track record profitably scaling Meta campaigns (share specific ROAS/CPA achievements)
  • AI-native mindset: actively using AI tools to increase productivity
  • Strong analytical skills - translate data into scalable action
  • Experience in health/beauty/consumables preferred
  • Strategic thinking combined with a roll-up-your-sleeves execution mindset
  • A bias for action, ownership, and moving fast without sacrificing quality

Preferred

  • Basic design skills (Canva, Capcut)
  • Experience with subscription e-commerce and Shopify
  • Experience with Klaviyo
  • Knowledge of health/beauty compliance requirements (especially oral care)
  • Experience with creator management platforms (GRIN, Insense)

Benefits

  • Flexible working arrangements for a get-it-done candidate
  • Competitive salary + performance-based bonuses
  • Ownership & autonomy in a high-growth environment
  • A mission-driven culture with real impact
  • Opportunity to shape and scale a category-leading brand