Responsibilities

• Expand Mochi's existing online marketing efforts via programmatic advertising
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
• Work with design and brand to fulfill creative asset needs
• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing
• 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting
• Fluent in media research/analytics and consumer trends
• Bias toward action and high velocity of experimentation to develop learning that improve performance

Requirements

• 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
• Experience designing and running incrementally tests, with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions
• Fluent in media research/analytics and consumer trends

Benefits

• 🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day
• 💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
• 💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
• 💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
• 🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
• 👩 💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
• ✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
• 💊 Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
• 🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive
• 🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority