Responsibilities

• Build Mento’s growth experimentation engine. Create the experimentation operating system that facilitates continuous learning: experiment backlog, prioritization, campaign briefs, success criteria, launch process, reporting cadence, and post-test learnings.
• Test and validate new growth channels. Drive testing, learning, and scaling of the channels, audiences, and messages that create qualified pipelines across SEO/AEO, paid media, email, ABM, webinars, events, partner marketing, content, communities, and other creative routes to market.
• Improve value from validated events and channels. Increase the pipeline impact of our validated channels, with a particular focus on referrals and events. Own the conversion path before, during, and after each program, and partner closely with sales to turn leads into qualified opportunities.
• Turn product marketing into pipeline. Partner with Product Marketing to translate ICP, positioning, launch narratives, customer proof, product messaging, and use-case stories into campaigns that create measurable demand. You’ll own the activation layer: campaign briefs, landing pages, emails, nurture programs, paid tests, event follow-up, account-based plays, conversion paths, and sales enablement hooks.
• Own modern growth operations. Use HubSpot, Clay, Apollo, AI tools, and related systems to build, launch, measure, and optimize growth programs. Own campaign tracking, lists, workflows, forms, landing pages, lifecycle stages, source tracking, enrichment, segmentation, routing, attribution, dashboards, and performance readouts tied to pipeline and revenue.
• Improve funnel conversion. Identify and improve conversion points across the funnel, including visitor-to-lead, lead-to-MQL, MQL-to-SQL, SQL-to-opportunity, meeting conversion, event-to-opportunity, and campaign influence on pipeline. Build experiments across audiences, channels, offers, CTAs, creative, landing pages, email sequences, and sales handoff processes. Use customer conversations, sales feedback, event learnings, win/loss insights, funnel data, and campaign performance to identify sharper audiences, messages, offers, and conversion paths.

Requirements

• 4–7+ years of experience in B2B SaaS demand generation, growth marketing, revenue marketing, lifecycle marketing, or a related role
• You actively use AI tools to improve the speed, quality, and scale of your work
• You have hands-on experience with HubSpot
• You are comfortable with tools like Clay, Apollo, enrichment platforms, sales engagement tools, AI research tools, and workflow automation systems

Preferred

• Strong messaging instincts and creative taste
• Hands-on experience with ABM, webinars, events may be considered a nice-to-have
• Experience turning ICP, positioning, launch narratives, and customer proof into campaigns (nice-to-have)
• Familiarity with using AI tools to improve speed, quality, and scale of work (nice-to-have)

Benefits

• Fully remote, with bi-annual team offsites
• Competitive salary and equity
• Medical, dental, vision, and 401k
• Unlimited vacation
• Access to your own Mento coach
• $500 home office stipend