Responsibilities

• Paid media strategy and execution across Meta, TikTok, and Google — campaign structure, creative testing frameworks, budget pacing, and scaling decisions across three brands with distinct audiences
• Attribution and reporting — build and maintain the source-of-truth dashboards for CAC, ROAS, LTV, contribution margin, and channel mix; reconcile platform-reported numbers against actual revenue (GA4, Shopify, post-purchase surveys, MMM-lite approaches)
• Retention and lifecycle marketing — own Klaviyo strategy across campaigns and flows; drive repeat purchase rate and email/SMS revenue per recipient
• Landing page and funnel optimization — CRO testing on Shopify storefronts, offer testing, buy-box optimization
• Marketplace growth — coordinate with Amazon and TikTok Shop strategy, including affiliate and creator programs
• Weekly performance reporting to leadership — clear, honest numbers with a point of view on what to do next

Requirements

• 4–7 years in growth or performance marketing for DTC/CPG brands, with at least 2 years owning meaningful ad budgets ($50K+/month)
• Deep fluency in Meta Ads Manager, TikTok Ads, and Google Ads — you've built and scaled accounts, not just monitored them
• Strong analytical chops: you're comfortable in GA4, Shopify analytics, and spreadsheets; you understand incrementality vs. last-click attribution and can explain the difference to a non-marketer
• Klaviyo experience (flows, segmentation, deliverability)
• Experience marketing in regulated or restricted categories (vape, supplements, CBD, alcohol) is a strong plus — you know how to work within platform ad policies
• A bias toward action: you'd rather launch a test this week than perfect a plan for next month
• Comfortable in a small, fast-moving company where you'll wear multiple hats and talk directly to the founder daily

Preferred

• TikTok Shop affiliate program management
• Amazon PPC experience
• Basic familiarity with wholesale/B2B channels and how they interact with DTC pricing
• Experience with post-purchase attribution surveys (KnoCommerce, Fairing) or media mix modeling
• Thorough understanding of best applications for Shopify growth.