Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on generating high-quality inbound leads.
• Identify and scale the most effective channels for client acquisition.
• Build predictable and scalable lead pipelines that support company revenue goals.
• Own and optimize paid acquisition channels including: Google Ads ( Search, Display, YouTube ), Paid Social ( Meta, LinkedIn where applicable ), Direct-mail, Radio, & TV Advertising ( including CTV ), Retargeting campaigns, Native advertising platforms
• Continuously optimize campaigns to improve ROI, conversion rates, and cost-per-acquisition (CPA).
• Lead SEO strategy targeting high-intent tax resolution search terms.
• Oversee development of content and landing pages designed to capture inbound search demand.
• Improve organic rankings and website traffic for tax relief related keywords.
• Optimize landing pages, lead forms, and funnels to improve conversion performance.
• Conduct A/B testing across landing pages, ad creatives, and messaging.

Requirements

• At least 5+ years of hands-on experience in growth marketing, demand generation, and/or performance marketing roles
• Proven track record generating qualified inbound leads.
• Extensive experience managing paid digital acquisition channels ( particularly Google Ads )
• Strong knowledge of conversion rate optimization ( CRO ) and landing page optimization
• Experience using marketing analytics tools and attribution platforms
• Ability to analyze marketing data and translate insights into actionable strategies
• Strong understanding of customer acquisition funnels and lead qualification processes
• Excellent communication and cross-functional collaboration skills

Preferred

• Experience generating leads in high-intent service industries, such as: Financial services, Legal services, Tax Resolution, Debt settlement, Mortgage or insurance lead generation
• Experience managing large paid media budgets
• Strong Familiarity with marketing automation and CRM platforms such as: Salesforce, HubSpot
• Call tracking systems
• Marketing analytics platforms
• Experience scaling marketing efforts within fast-growing organizations

Benefits

• Competitive compensation with opportunities for professional growth.
• Comprehensive benefits package, including medical, dental, vision, and several other supplementary benefits.
• Opportunities for advancement within the company for high-performing individuals.
• 401(k) retirement plan.
• Paid time off, sick leave, and access to an Employee Assistance Program (EAP).
• Access to an exclusive employee discount marketplace.
• Subsidized gym memberships.