Responsibilities

• Lead Generation Strategy

• Develop and execute a comprehensive growth marketing strategy focused on generating high-quality inbound leads.
• Identify and scale the most effective channels for client acquisition.
• Build predictable and scalable lead pipelines that support company revenue goals.

• Paid Acquisition Management

• Own and optimize paid acquisition channels including: Google Ads (Search, Display, YouTube); Paid Social (Meta, LinkedIn where applicable); Direct-mail, Radio, & TV Advertising (including CTV); Retargeting campaigns; Native advertising platforms
• Continuously optimize campaigns to improve ROI, conversion rates, and cost-per-acquisition (CPA).

• SEO & Organic Growth

• Lead SEO strategy targeting high-intent tax resolution search terms. Oversee development of content and landing pages designed to capture inbound search demand.
• Improve organic rankings and website traffic for tax relief related keywords.

• Conversion Rate Optimization

• Optimize landing pages, lead forms, and funnels to improve conversion performance. Conduct A/B testing across landing pages, ad creatives, and messaging.
• Implement strategies to increase lead quality and lead-to-client conversion rates.