jscreen

Growth Marketing Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive CRO, testing, and lifecycle marketing for a mission-driven genetic testing non-profit at scale.

  • Own full-funnel optimization across entry, product pages, checkout, and kit return.
  • Must-have: 3+ years CRO and full-funnel experience in a B2C org.
  • Standout: AI-first marketing integration and cross-functional collaboration.

Job Description

Responsibilities

  • 1) Website & Funnel CRO - Own website conversion and full-funnel performance (entry -> product page -> checkout/registration -> completion/kit return). Partner with our web agency, customer service to deploy a steady, consistent volume of experiments that help us understand conversion levers and the key messages that most resonate with our audience. You’ll work hand-in-hand with Product Marketing/Content to translate key messages into testable hypotheses and structured web briefs(variants, requirements, execution, QA, reporting), with deep focus on lower-funnel checkout/registration and kit-return improvements.
  • 2) Testing, Measurement & Insights - Implement a structured experimentation roadmap across landing pages & checkout/registration & lifecycle. Test messaging (value prop, objections, trust signals, emotional storytelling, education) and mechanics (funnel steps, CTAs, page structure, friction removal).
  • 3) Lifecycle Marketing (Email, SMS, Automations, Influencers) - Own email and SMS strategy and execution, including writing and sending a monthly email newsletter and event promotion emails and optimizing post-purchase journeys to nurture patients from test registration through kit return (SMS/email reminders, education on the importance of genetic screening, cart abandonment journeys, etc.).

Requirements

  • Interest in working for a highly mission-driven organization
  • Some understanding of the Jewish community
  • Must have 3+years experience owning website CRO and full-funnel optimization with B2C organizations, including prioritization, hypothesis design, implementation coordination, QA, and executive-ready readouts
  • Analytical fluency with Google Analytics 4 or Post-Hog Analytics, dashboards, and attribution basics. Comfort making decisions with real-world data
  • Exposure to managing email marketing, including developing email marketing strategy, writing content, deploying emails in marketing automation software, and reporting on key metrics. Willing to train this skill
  • Comfortable implementing AI-first solutions into marketing workflows and marketing tech stack
  • Strong organization skills, with ability to manage projects and identify project dependencies
  • Excellent communication, with ability to translate data into actionable business insights

Preferred

  • Some experience in DTC healthcare, genetics, diagnostics helpful

Benefits

  • Competitive salary, exceptional benefits package, and opportunity to join a mission-driven non-profit organization.
  • A leadership role at the forefront of the genetic testing industry, with significant opportunities for professional growth.
  • An innovative and supportive work environment where ideas can flourish and are encouraged.