Responsibilities

• Demand Generation: Develop and execute multi-channel growth campaigns targeting enterprise HR and Talent Acquisition buyers across North America and Europe.
• Paid Acquisition: Own paid acquisition channels (LinkedIn, Google, programmatic) and continuously optimize for pipeline velocity and CAC efficiency.
• SEO & Content: Build scalable content and SEO strategies that establish Joblet.ai as the definitive authority in AI-recruitment.
• Lifecycle Marketing: Manage robust lifecycle marketing programs designed to activate, engage, and retain both our employer and professional users.
• Experimentation & Analytics: Track, analyze, and report on core growth metrics; design and run structured experiments to improve conversion rates across the entire funnel.
• Cross-Functional Alignment: Partner seamlessly with the Sales, Product, and Partnerships teams to align all marketing activity directly with revenue goals.

Requirements

• Experience: 4–7 years of B2B or marketplace growth marketing experience. (Note: Experience within HR tech, SaaS, or a two-sided platform is strongly preferred).
• Execution Track Record: A proven track record of building, scaling, and optimizing high-performing demand generation programs.
• Channel Expertise: Strong, hands-on command of paid media, SEO frameworks, and modern marketing automation tools.
• Analytical Mindset: Highly data-driven—you make strategic decisions backed by numbers and robust analysis, not intuition alone.
• Communication Skills: Excellent copywriting instincts with the ability to develop clear, compelling messaging for distinct audiences.
• Tool Proficiency: Direct experience utilizing industry-standard tools like HubSpot, Marketo, Google Analytics, and Semrush.

Preferred

Benefits