Responsibilities

• Develop and execute integrated digital marketing campaigns that drive demand, pipeline, and brand growth for Intellect’s QMS and CFW platform.
• Creating holistic integrated campaigns in the following channels: Google and Microsoft ads, email marketing through HubSpot, and LinkedIn social media.
• Own hands-on campaign execution across Google Ads and Microsoft Ads, including keyword research, ad copy development, bid management, budget pacing, and continuous optimization.
• Build, test, and scale paid search campaigns focused on lead quality, conversion performance, and cost efficiency.
• Partner closely with the creative leader and product marketing team to build and optimize high-converting landing pages aligned to campaign objectives.
• Design and execute A/B tests across ads, landing pages, email campaigns in HubSpot and offers to improve conversion rates and engagement.
• Build, manage, and optimize all campaigns within HubSpot, including segmentation, automation, lead nurture, lifecycle management, and attribution.
• Ensure all campaigns are accurately tracked and reported within HubSpot to support funnel visibility, pipeline contribution, and ROI analysis.
• Collaborate with sales operations leader to align campaign reporting with pipeline and revenue outcomes.
• Develop high-impact messaging for email, paid search, and social programs that clearly position Intellect’s AI-powered QMS and CFW solutions.

Requirements

• Education: Bachelor’s degree in marketing, business, communications, or related field preferred; years of experience considered in lieu of a degree.
• Experience: Minimum 8+ years of experience building and executing digital demand generation campaigns at a growth-stage B2B technology company and/or digital marketing agency environment.
• Global GTM experience to North America and EMEA markets preferred.
• Demonstrated hands-on expertise with Google and Microsoft Ads, including ad creation, keyword strategy, campaign builds, and ongoing optimization.
• Proven experience partnering on or leading the development of high-performing landing pages and conversion optimization initiatives.
• Strong command of HubSpot for campaign execution for paid ads, email marketing, social media, marketing automation, performance tracking, and executive reporting.
• Track record of creating campaigns that drive measurable improvements in lead quality, conversion rates, and pipeline impact.
• Strategic thinker who is equally comfortable executing day-to-day work and designing scalable campaign frameworks.
• Ability to work independently, manage multiple initiatives simultaneously, and drive outcomes with minimal supervision.
• PPC paid ad copywriting is required.

Benefits

• Competitive salary and outstanding benefits package
• Opportunities for career growth and professional development
• Collaborative and supportive work environment
• Fully remote work with flexible hours