Growth Marketing Manager at Insight Software | USA | $65K/yr – $81K/yr

Insight Software

Growth Marketing Manager

USA (Remote)

$65K/yr – $81K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Drive multi-channel growth with end-to-end campaign ownership and cross-functional GTM alignment that ties activity to pipeline and revenue.

pipeline generation across email, content, webinars, digital, social and events through coordinated campaigns.
Collaborate with BDRs, AEs, CS and product marketing to ensure messaging, attribution, and handoffs maximize impact.
Use web analytics and BI to identify drivers, optimize funnel performance, and hit quarterly goals.

Job Description

Responsibilities\n

Campaign Development & Execution: Campaign Development & Execution: Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
Campaign Development & Execution: Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth
Campaign Development & Execution: Design and execute customer nurture programs and upsell/cross-sell initiatives that increase engagement and customer lifetime value
Campaign Development & Execution: Manage third-party activities (webinars, content syndication, vendor partnerships) and coordinate with external and internal stakeholders to maximize ROI
Performance Measurement & Optimization: Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
Performance Measurement & Optimization: Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
Performance Measurement & Optimization: Proactively identify opportunities for campaign optimization and iterate based on data-driven insights
Cross-Functional Collaboration: Collaborate with partner and digital marketing to drive top of funnel awareness and execute integrated campaigns across channels, ensuring digital paid media, email, content, and partner activities work together as cohesive customer journeys
Cross-Functional Collaboration: Partner with Business Development Representatives, Account Executives, and Customer Success on account prioritization, engagement tracking, pipeline handoff, and expansion opportunity identification
Cross-Functional Collaboration: Work closely with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
Cross-Functional Collaboration: Contribute insights and performance data to daily conversations about how to best execute and measure activities as well as recommending priorities, channel mix adjustments and new growth opportunities
Program Management: Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development
Program Management: Manage daily administrative tasks to ensure marketing programs run smoothly
Program Management: Maintain campaign calendars, project timelines, and stakeholder communications

\nRequirements\n

Bachelor's degree, preferably in Marketing or Business
4-6 years of growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software
Excellent writing, editing, presentation, and communication skills
Experience using web analytics and BI tools to build and maintain performance reporting
Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution, with experience executing campaigns across multiple funnel stages
Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
Full-funnel marketing experience managing customer lifecycle from awareness through expansion
Excellent project management skills and ability to lead multiple projects in their entirety
Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives
Ability to exhibit strong interpersonal skills and build relationships across the business at all levels
Preferred Qualifications
Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage

\nPreferred\n

Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage
Domain knowledge in financial software, equity compensation, cap table management, stock administration, or HR/finance technology
Experience marketing to enterprise solutions in complex, regulated industries and competitive landscapes that require strategic positioning and differentiation
Experience working with PE-backed companies or in high-growth SaaS environments with lean, matrixed teams
Experience with webinar programming and vendor partnership management

\nBenefits\n

Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success
Professional Growth – Step into a high-visibility role, developing deep B2B growth marketing expertise across a nuanced, fast-moving financial services category with real strategic influence on business outcomes
Product Innovation – Help drive the growth of a purpose-built equity compensation management platform trusted by public and private companies and leading wealth management firms across North America
Market Opportunity – Be part of a high-growth business at the intersection of equity compensation, financial services, and enterprise compliance — with an expanding direct customer base and an active broker partner channel
Strategic Impact – Own end-to-end campaign execution of our equity management solution that directly influences pipeline, revenue, and market expansion for a specialized financial technology solution