Growth Marketing Manager at GUALA | USA

Growth Marketing Manager

USA (Remote)

Salary Not AvailableMid LevelPart time

Posted 3 months ago

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Job Summary

Growth Marketing Manager drives multi-channel growth initiatives across SEO, SEM, social, email, and content to boost brand visibility and user engagement.

Must-have: Proven digital marketing experience with SEO, Google Ads, Analytics, and marketing automation.
Standout: Hands-on content creation and WordPress management with Adobe Creative Suite.
Standout: Cross-functional collaboration across sales, product, and creative teams to scale campaigns.

Job Description

Responsibilities

Develop and execute comprehensive growth marketing strategies that encompass SEO, SEM, social media marketing, email marketing, and content creation to increase brand visibility and user engagement.
Utilize SEO tools and perform keyword research to optimize website content, improve search engine rankings, and increase organic traffic.
Manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other digital channels to maximize ROI through performance marketing techniques.
Conduct conversion optimization initiatives by analyzing user behavior with Google Analytics and implementing A/B testing to enhance landing pages and funnels.
Oversee content management systems like WordPress and implement content strategies that align with brand goals while ensuring consistency across all digital platforms.
Collaborate with graphic designers using Adobe Creative Suite and Adobe Photoshop to produce compelling visual assets for campaigns.
Implement marketing automation tools to streamline email campaigns, lead nurturing workflows, and customer segmentation efforts.
Monitor campaign performance metrics regularly, analyze data trends using SQL or analytics tools, and adjust strategies accordingly for continuous improvement.
Coordinate social media management efforts across platforms such as Facebook, Instagram, LinkedIn, and X to foster community engagement and brand loyalty.
Stay updated on the latest digital marketing trends including SEM best practices, B2B marketing tactics, and e-commerce growth strategies to keep the company ahead of the curve.

Requirements

Proven experience in digital marketing roles with a focus on growth strategies; familiarity with SEO tools, Google Ads (AdWords), Google Analytics, and marketing automation platforms is essential.
Strong knowledge of SEO principles, keyword research techniques, conversion optimization methods, and performance marketing tactics.
Proficiency in content creation, including copywriting skills for various formats such as blogs, social media posts, email campaigns, and landing pages.
Hands-on experience with content management systems like WordPress; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable for technical optimization tasks.
Skilled in graphic design using Adobe Creative Suite (Photoshop) for creating engaging visual content.
Ability to analyze complex data sets using analytics tools to derive actionable insights that inform campaign adjustments.
Excellent communication skills combined with a collaborative mindset to work effectively across teams including sales, product development, and creative departments.
Knowledge of B2B marketing strategies along with experience managing social media platforms and advertising campaigns at scale.