Responsibilities

• Research and identify regional and local bluegrass communities, music venues, festivals, and jam sessions across target markets
• Build and maintain database of venues, event organizers, stores, teachers, and community leaders
• Develop and execute low-touch B2C marketing campaigns across digital channels (social media, email, content marketing)
• Create and optimize user acquisition funnels with focus on organic and paid channels
• Design and implement referral programs and community-driven growth initiatives
• Reach out to bluegrass teachers, content creators, and influencers to set up sponsored content, collaboration opportunities, and partnerships.
• Track, analyze, and report on key growth metrics (CAC, retention, engagement)

Requirements

• 2+ years experience in market research, growth marketing, or similar roles
• Prior experience in marketing analytics, automation, or CRM tools.
• Experience with digital marketing channels and campaign management
• Excellent research skills and attention to detail
• Strong written and verbal communication skills
• Personal involvement in bluegrass music community.
• Candidates must reside in or be routinely available for meetings in Pittsburgh, PA.

Preferred

• Experience marketing to niche communities or specialized audiences
• Familiarity with music industry marketing and musician needs
• Experience with mobile app marketing and user acquisition
• Understanding of grassroots marketing and community building