Responsibilities

• Own end-to-end campaign execution across multiple channels, serving as the single point of accountability from planning through reporting and optimization
• Design full-funnel marketing programs that move prospects from awareness to consideration, evaluation, and purchase
• Build and execute account-based marketing strategies for high-value target accounts in partnership with Sales and Product Marketing
• Develop campaign messaging, content strategies, and marketing assets including landing pages, email nurtures, ad creative, direct outreach campaigns, and customer engagement programs
• Drive audience segmentation, targeting, and personalization efforts to improve campaign performance and buyer engagement
• Manage campaign timelines, deliverables, and cross-functional coordination to ensure high-quality execution
• Monitor campaign performance daily and use data to optimize messaging, channels, audience targeting, and spend allocation
• Build and maintain dashboards that provide visibility into campaign effectiveness and key growth metrics
• Experiment with new channels, tactics, and growth opportunities to improve pipeline generation and conversion rates
• Leverage modern marketing technologies and AI-powered tools to increase marketing efficiency and campaign effectiveness

Requirements

• 7+ years of experience in growth marketing, demand generation, integrated marketing, or related B2B marketing roles
• Proven experience building and executing full-funnel, multi-channel marketing campaigns
• Strong content creation and copywriting skills with the ability to develop compelling messaging for multiple audiences and channels
• Experience designing and executing account-based marketing programs targeting enterprise buyers
• Demonstrated ability to analyze campaign performance data and translate insights into actionable optimizations
• Hands-on experience with marketing automation, CRM, and go-to-market technology platforms such as HubSpot and similar tools
• Familiarity with prospecting and enrichment platforms such as Clay, Lusha, and related go-to-market technologies
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Ability to collaborate effectively across Sales, Product Marketing, and Leadership teams
• Comfortable operating in a fast-moving environment with a bias toward action and experimentation

Preferred

• Experience marketing AI products, AI-powered platforms, or workflow automation solutions
• Familiarity with AI-assisted content creation, campaign development, and go-to-market workflows
• Understanding of messaging strategies for enterprise marketing, agency, or partner audiences

Benefits

• Gradial offers a comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) retirement plan, unlimited PTO, team lunches, yearly events, company retreats and more.
• What We Offer
• Meaningful equity and competitive salary
• Comprehensive health, dental and vision coverage
• Fast-paced environment with autonomy and ownership
• Real impact, zero bureaucracy
• A front-row seat to building category-defining AI infrastructure