Responsibilities

• Strategic Product Marketing & Growth Engine Execution: Direct overarching product marketing, positioning, and organic/paid growth strategies—spanning SEO, AI Engine Optimization (AEO/AIO), lead generation, and landing page UX. Build and govern a structured, hypothesis-driven A/B testing framework to continuously optimize multi-channel conversion and campaign velocity.
• Customer Lifecycle & Retention Strategy: Drive the end-to-end customer lifecycle strategy, partnering with Marketing Operations for technical deployment. Direct automated onboarding, retention, win-back, and churn-mitigation campaigns that accelerate re-order velocity and expand Customer Lifetime Value (CLV).
• Commerce Media & Vendor Partnerships: Lead the strategic packaging, positioning, and commercial execution of Retail Media Network (RMN) ad inventory, supplier-funded campaigns, and vendor promotional partnerships to unlock new revenue streams.
• Technical Leverage & Operational Scaling: Partner closely with Marketing Operations and team Product Owners to translate commercial strategies into technical requirements. Enforce campaign brief governance, leverage generative AI and automation platforms, and track full-funnel cohort retention metrics to optimize overall platform efficiency
• Team Leadership & Scope Governance: Directly lead, coach, and manage a team of marketing specialists. Establish clear KPIs, focus areas, and operational boundaries across Brand & Acquisition, Commerce Media (Retail Media Network), and Retention pillars.

Requirements

• Bachelor's degree in Business, Marketing or related is required.
• Eight years of strategic and executional responsibilities in digital marketing or eCommerce required, including three years leading and developing a digital team.
• Commercial & Strategic Acumen: Proven ability to connect corporate financial objectives to multi-channel execution, maximizing customer lifetime value and channel yield.
• Team Leadership & Scope Governance: Strong management skills to coach specialists, manage workload intake, and maintain clear operational boundaries across acquisition, media monetization, and retention.
• Lifecycle & Retention Mastery: Deep understanding of customer journey mapping, behavioral triggers, segmentation, and re-order velocity models.
• Data-Driven & Experimental Mindset: Skilled in hypothesis-driven A/B testing methodologies, cohort retention analysis, and measuring campaign ROI.
• Cross-Functional Collaboration: Exceptional partnership skills to interface with Marketing Operations, Product Owners, Analytics teams, and vendor partners.
• Marketing Automation Platforms: Enterprise platforms (e.g., Salesforce Marketing Cloud, Hubspot, etc.) for automated lifecycle messaging and journey orchestration.
• Analytics: Reporting suites to evaluate behavioral patterns, cohort performance, and full-funnel attribution.
• Generative AI & Productivity Tools: AI tools and automation utilities used to accelerate copy iteration, creative testing, and campaign execution speed.