Responsibilities

• Coordinate cross-Product Area (PA) marketing campaigns by partnering with xPA managers to execute growth initiatives across O&O channels, including in-product banners, CRM/email triggers, web entry points, and bundle offers.
• Manage a monthly xPA AI Subscriptions Growth Steerco and cross-product growth forums, aligning managers across Google One, Workspace, YouTube, and Core on monthly priorities, funnels, and launch roadmaps.
• Optimize subscription sign-ups and funnel performance: Improve paid subscriber acquisition across Google AI plans by evaluating funnel metrics, and channel performance.
• Expand and scale O&O acquisition onramps: Audit, optimize, and launch new entry points across the Google ecosystem to increase conversion efficiency and maximize reach.
• Execute data-driven growth experiments by partnering with product, engineering, Product Marketing Manager (PMM), and analytics teams to design, launch, and socialize experiments, such as usage limit promotions or winback campaigns.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing or life-cycle marketing.
• Experience working cross-functionally with various stakeholders and teams.
• Experience integrating AI tools and workflows for marketing processes, campaigns, problem-solving, or team productivity.

Preferred

• 5 years of experience in growth marketing, product marketing, or life-cycle marketing with a focus on consumer subscription products.
• Strong investigative acumen with experience evaluating multi-stage conversion funnels, metrics, and campaign performance to drive strategy.
• Expertise in multi-channel acquisition and strategies across O&O web surfaces, in-product touchpoints, CRM, and bundled promotions.
• Proven track record of leading complex, cross-functional stakeholder alignment across matrixed product areas or business units.
• Excellent communication and facilitation skills, with demonstrated success orchestrating executive-level cross-functional forums and driving shared OKRs.