Responsibilities

• Own pipeline creation strategy and execution. You will drive impact across key metrics including demos booked, Sales Qualified Opportunities, ARR, and conversion rates, partnering with leadership to hit ambitious targets.
• Optimize high-ROI channels. You will evaluate performance and manage budget allocation to maximize efficiency in our existing high-ROI channels.
• Build and execute new channel strategies. You will expand our reach through press, SEO, partnerships, and social platforms, determining the best ways to scale our presence across our different audiences/segments.
• Partner with Sales on Account-Based Marketing (ABM). You will identify high-priority government agencies and execute tailored campaigns, ads, and personalized engagement tactics to support outbound efforts.
• Design and manage lifecycle nurture flows. You will own automated email sequences and persona-specific onboarding drips, partnering with Customer success teams and Content teams to align messaging with the complex government buyer journey.
• Analyze and report on performance. You will track CAC efficiency, conversion funnels (MQL → Closed Won), and marketing-sourced pipeline to continuously improve our ROI.

Requirements

• 6-8 years of B2B growth experience. You have proven success navigating long, complex B2B sales cycles (experience in GovTech, HealthTech, or RegTech is a plus).
• Are a master of the modern marketing stack. You have deep proficiency with CRM and marketing automation tools (HubSpot, Salesforce, or Attio) and know how to leverage ABM tools to drive results.
• Have a data-driven, analytical mindset. You rely on metrics to make decisions. You are comfortable tracking attribution, analyzing funnel efficiency, and optimizing CAC.
• Are a collaborative partner to Sales. You understand that marketing doesn’t exist in a silo. You have experience working closely with sales teams to align on target accounts and drive conversion.
• Are comfortable with a high degree of ambiguity. We\'re a startup tackling a massive problem. You should be nimble in prioritizing work, testing new channels, and defining structure where there is none.
• Travel Requirements: approximately 2–3 times per quarter. Travel is primarily for industry conferences, client dinners, and scheduled company offsites.

Preferred

• Experience with government agencies (ABM and outreach) is a plus.

Benefits

• health/vision/dental coverage
• a 401k plan
• one expensed lunch per week
• quarterly wellness reimbursement