Growth Marketing Manager

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive growth marketing strategies to acquire and convert users while optimizing funnels and retention.

  • Own a scalable growth roadmap across paid channels and lifecycle campaigns.
  • Must-have: 5+ years in growth or performance marketing with paid acquisition experience.
  • Standout: Cross-functional collaboration with product, design, and analytics to optimize funnels.

Job Description

Responsibilities

  • Develop and execute scalable growth strategies focused on acquisition, activation, retention, and revenue growth.
  • Build and manage a growth experimentation roadmap aligned with company objectives.
  • Continuously test new channels, messaging, and tactics to uncover scalable growth opportunities.
  • Manage and optimize paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other digital channels.
  • Monitor campaign performance including CAC, conversion rates, ROAS, and funnel efficiency.
  • Allocate budgets strategically to maximize acquisition efficiency and ROI.
  • Analyze user journeys to identify friction points and opportunities for conversion improvements.
  • Partner with product and design teams to optimize landing pages, onboarding flows, and website experiences.
  • Conduct A/B and multivariate testing to improve campaign and funnel performance.
  • Develop lifecycle campaigns across email, in-app messaging, and marketing automation platforms.
FINE logo

FINE

FINE is a Brand-Led Business BuildingR agency. 
We’re also an un-agency-like agency: human-centric, design-minded, digital-savvy, brand-believing, awesome-inducing, hyper-engaged, definition-defying, and (very) hyphen-dependent.From start-ups reshaping markets to Fortune 500s reinventing themselves, we’ve helped countless brands make big happen. Since 1994, our clients have left a lasting mark on markets across Business to Business, Consumer Brands, Financial Services, Health & Wellness, Hospitality, Real Estate, Wine & Spirits, and Technology. Brand-Led Business Building is our time-tested method for building the kind of company that attracts avid customers today. It delivers:- The Vision to set a unifying direction for all you do. Craft purpose, position, and promise. Define what makes you truly remarkable. And share a playbook to align your people, inside and out.- A Customer Experience to make what you do live up to what you say. Set your intent. Map your customer journey. And make sure the product always keeps your brand promise.- Expression to convey your brand online and off. Design visual identity and standards. Set a voice and tone. Launch your be-all end-all website. And fill in all the touch points that reach your customers in between.- Traction to find, lure, and keep brand loyalists. Make an integrated marketing plan. Launch compelling creative. Orchestrate paid, earned, and owned digital channels to become the kind of business customers buy into.We are FINE. We help companies be their best selves. And we use the power of brand to make big happen. Plus, we’re nice.

Founded in 1994
Portland, Oregon, USA
251 employees (57 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Traffic Source Mix
Search
34.7%
Direct
49.1%
Referral
7.8%
Social
6.8%
Paid
1.3%

Headcount Trend

Current headcount: ~252

Marketing Team

Marketing Team Size
20 (8% of company)