Responsibilities

• Steer RAF performance & strategy: Analyze and distill complex business insights to provide leadership with a comprehensive understanding of performance relative to targets, including a clear diagnosis of the underlying causes for any deviations. You will proactively identify gaps, then develop and propose robust strategic pathways to capture new growth opportunities.
• Optimize targeting for value generation: Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring campaigns maximize the Total Value Generated rather than simply volume.
• Serve as the Local brand advocate: Act as the voice of Factor-US, socializing the CMO's local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements.
• Enhance product messaging efficiency: Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency and ensuring we are always targeting the right customer with the right offer.
• Facilitate growth analysis and projects on Activations: Facilitate the execution of growth initiatives by working alongside the Senior Manager of Growth Strategy. You are here to project manage and support the steering priorities, removing roadblocks and making it easier to deliver results quickly and effectively.

Requirements

• Strong Data Literacy & Autonomy: You are highly adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps for growth optimization. You are also capable of autonomously driving data excellence by requesting and structuring the necessary data to inform your decisions.
• Languages: SQL, Python preferred
• Data & BI Platforms: Google BigQuery, DataBricks (preferred)
• Analytics & Modeling: Statistical Modeling, Regression Analysis, A/B Testing, Attribution Modeling (MTA), Incrementality Testing, Predictive Analytics, Customer Segmentation, Funnel Analysis
• AI & Machine Learning: Generative AI (Claude Cowork, Copilot, Gemini)
• Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities and skillfully collaborate with cross-market Channel Managers to implement initiatives. You can easily manage implementation support while effectively keeping partners accountable to performance metrics.
• Brand Growth Vision & Customer Focus: You possess a deep understanding of the customer journey and the marketing funnel. You advocate for strategies that not only make commercial sense but also drive the right customer experience to build genuine brand (re)consideration.
• Eagerness to Learn & Adapt: A proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights in a constantly evolving environment.
• Experience: 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM).
• You Have...

Benefits

• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chai