Responsibilities

• Integrated Campaign Execution: Partner with digital marketing and agency partners to design and execute multi-channel demand generation programs across a variety of platforms, e.g LinkedIn Social, Content Syndication and Programmatic DSPs, alongside outbound email and events.
• AI-Driven Content Workflows: Implement AI-driven content production workflows—utilizing LLMs (Gemini, ChatGPT, Claude, etc.)—to scale high-quality demand gen assets, personalized email sequences, and dynamic ad copy while maintaining brand voice.
• Full-Funnel Optimization: Optimize the complete performance funnel through rigorous A/B testing of landing page headlines, CTAs, and persona-specific value propositions using engagement and drop-off analytics.
• Advanced Measurement & Analytics: Partner with Marketing Operations to track funnel analytics (CRM/Salesforce), engagement patterns, and attribution models (MTA) to deliver actionable campaign optimization recommendations.
• Sales Enablement & Nurture Strategy: Partner with Product Marketing and BD teams to build persona-based email nurture sequences, objection-handling guides, and enable sellers with marketing campaign assets that accelerate pipeline progression.
• Strategic Planning: Contribute to quarterly marketing planning with data-backed recommendations on budget allocation and channel diversification based on performance trends.

Requirements

• 2–5 years of B2B or B2C growth/content marketing experience, with proven expertise in demand generation, multi-channel execution, and conversion optimization
• Paid Media & Funnel Mastery: Experience managing multi-channel B2B campaigns (SEM, Paid Social, Programmatic) and running end-to-end conversion funnel testing.
• Technical Product Messaging: Ability to translate complex enterprise SaaS or healthcare tech solutions into intuitive value propositions, use-case stories, and ROI frameworks.
• AI & Content Innovation: Hands-on experience with LLMs and prompt engineering tools to accelerate content drafting, research, and copy iteration.
• Analytics & Tooling: Familiarity with CRM systems (Salesforce, Eloqua), web/funnel analytics (Google Analytics, Mixpanel, Tableau), and A/B testing methodologies.
• Competitive Intelligence & Segmentation: Skilled at competitive benchmarking, buyer persona mapping, and intent-based audience segmentation.

Benefits

• benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.