Growth Marketing Manager at Exactly Labs | USA

Growth Marketing Manager

USA (Unknown)

$90K/yr - $118K/yr (Est.)Mid Level6+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive the Exact Labs growth engine by owning brand, demand gen, and pipeline across healthcare accounts, reporting to the founder.

Own brand, positioning, and public-facing properties with market feedback.
Must-have: 6+ years in B2B healthcare-focused marketing or related roles with proven pipeline ownership.
Standout: Strong healthcare network and ability to translate buyer needs into services and packaging.

Own the Exactly Labs brand — positioning, voice, visual identity, and how we show up across every public-facing surface
Own all public-facing properties — website, social, published content, event presence — with support from our senior design team on execution
Influence which healthcare segments and buyer personas we go after, and help shape service offerings and packaging based on what you hear in the market
Own the demand generation motion — building the mix of events, content, outreach, and paid that feeds qualified conversations to our founder
Plan and execute event-led programs as a central part of that mix, including hosted dinners and roundtables, sponsored conference presence, and targeted webinars
Build and maintain target account lists of healthcare buyers — health systems, payers, large provider groups, digital health companies — and drive the right people from those accounts to our events and conversations
Run follow-up motions that turn initial interest into qualified meetings with our founder
Partner with our founder on content strategy — you surface what buyers care about, founder develops the technical depth
Own pipeline reporting and attribution — what is working, what is warming, what is stuck
Stay close to the healthcare buyer — industry trends, who is hiring consultants, what problems are front of mind

At least 6 years in B2B marketing, growth marketing, field marketing, or business development, with meaningful time in healthcare
Experience owning brand and positioning work — not just executing someone else’s brief, but shaping how a company shows up in its market
Demonstrated experience driving sourced pipeline through a mix of events, content, and outreach — not just running campaigns, but owning the outcome
Comfort selling consulting, services, or enterprise software to healthcare buyers (or experience on the buy side you can translate)
Strong network in at least one healthcare segment — health systems, payers, provider groups, health IT, or digital health
Good taste and strong writing — you’ll set the voice of the company in public and in outreach
Hands-on with the modern B2B stack — CRM (HubSpot, Salesforce), outreach tooling, LinkedIn, basic marketing automation
Comfortable briefing designers and directing creative work without needing to execute design yourself
Comfortable with a variable-heavy comp structure and a pipeline accountability model
Willingness to travel for events (likely 1–2 trips per month once the motion is established)