Responsibilities

• Drive qualified website traffic growth through paid media, SEO, and GEO, ensuring the right audiences discover Evotrex at the right moment, and continuously improving reach, relevance, and efficiency across channels.
• Increase acquisition performance across subscriptions and preorders by building full-funnel strategies that move people from discovery to consideration to commitment.
• Plan, execute, and optimize paid and performance marketing across search, social, display, and video, managing budgets, creatives, and targeting to improve CAC, ROAS, and scalability.
• Own website and DTC conversion optimization, leading A/B testing on landing pages, product pages, messaging, and checkout flows to improve engagement and conversion rates.
• Lead SEO and GEO strategy by optimizing content, structure, and technical foundations so Evotrex shows up in search results and generative AI answers where customers are looking.
• Build lifecycle and retention programs through email, SMS, and CRM, designing journeys that nurture leads, convert subscribers into preorder customers, and build long-term loyalty.
• Work cross-functionally with brand, product, sales, community, and events teams, leveraging both online and offline marketing activities to drive integrated growth.
• Own growth reporting and dashboards, turning performance data into insights, experiments, and continuous improvement across the full growth funnel.