Responsibilities

• Design and execute demand gen growth experiments across the entire customer lifecycle, from lead capture to paid conversion and expansion.
• Build and optimize email nurture campaigns and marketing automation workflows based on customer behavior and intent.
• Develop partner-powered growth loops (referrals, embedded offers, integrations, in-product prompts) that turn partnerships into repeatable growth channels.
• Identify new market segments, and run go-to-market experiments to validate ROI and scalable growth potential
• Establish and track key growth metrics (CAC, LTV, conversion rates, channel ROI)
• Build dashboards and reporting frameworks to measure campaign performance
• Conduct A/B tests across landing pages, ad creative, email campaigns, and CTAs
• Analyze funnel drop-off points and implement conversion rate optimization initiatives
• Develop attribution models to understand multi-touch customer journeys

Requirements

• 4+ years of growth marketing or demand generation experience at B2B SaaS companies
• Proven track record of scaling paid acquisition channels with measurable ROI
• Deep expertise in marketing analytics, attribution, and conversion optimization
• Hands-on experience with marketing platforms (HubSpot, Iterable, Outreach etc.)
• Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
• Demonstrated ability to wear multiple hats and move fast in a startup environment
• NON-NEGOTIABLE: Genuine passion for fitness and deep understanding of the coaching industry (personal training experience, coaching background, or active involvement in fitness communities)

Preferred

• Experience marketing to small business owners or solopreneurs
• Background in product-led growth or freemium conversion strategies
• SQL skills for advanced analytics and customer segmentation
• Experience with creator economy or marketplace platforms
• Familiarity with fitness tech landscape and competitor positioning
• Content creation skills (writing, video, design)
• Prior experience at a company that achieved product-market fit and scaled

Benefits

• Help shape how millions of people discover and connect with fitness coaches
• Work with autonomy and ownership on high-impact projects
• Join a collaborative, global team with experience from leading tech and fitness companies
• Enjoy a competitive salary, equity, and performance bonuses
• Build something meaningful that helps people live better, healthier lives