Head of Growth Marketing (100% Remote)
Group of brands
Boulder, CO (Remote)
$200K/yr - $275K/yrIn-houseOtherSenior level7+ years exp.
1 hr ago
Growth Marketing Manager
Palo Alto, CA
$140K/yr – $170K/yrSenior Level5+ years exp
Posted 2 months ago
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Job Summary
Own the inbound demand engine and conversion-optimized funnel, from SEO and AEO visibility to paid capture and content deployment, delivering measurable pipeline growth for a B2B SaaS product.
- Website strategy and conversion optimization: own architecture, page flow, forms, CTAs, and ongoing A/B testing.
- Organic search and AEO visibility: end-to-end SEO/AEO with technical/on-page/content strategy and LLM-driven search presence.
- Content deployment and editorial alignment: deploy PMM content across the funnel and identify gaps to create.
Job Description
- Website strategy and conversion optimization: You will own its architecture, page flow, conversion paths, forms, CTAs, and ongoing A/B testing. Product Marketing creates the messaging and substance; you own how it converts.
- Organic search and AEO / LLM visibility: You will own SEO/AEO end-to-end — technical, on-page, content strategy, programmatic pages, internal linking — and our visibility in LLM-driven search (ChatGPT, Claude, Perplexity, Gemini AI Overviews)
- Content distribution and editorial calendar: Partner with the Director of Product Marketing to deploy content created from the message house across the inbound funnel — and identify gaps that need to be created. PMM produces; you deploy strategically and request what does not yet exist.
- Paid demand capture: Google Ads, LinkedIn intent campaigns, retargeting, paid placements on review sites (G2, Capterra), and similar conversion-oriented paid channels. You will own budget allocation, attribution, optimization, and channel ROI accountability.
- Inbound funnel reporting and conversion scoreboard: You own the metrics. You report weekly. Leading indicators (traffic quality, paid efficiency, page conversion) feed into the headline metric: inbound-sourced SALs, opportunities, and end-to-end conversion rates.
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