Own end-to-end demand generation and growth marketing for an inbound funnel, blending technical SEO, paid acquisition, and content orchestration to drive pipeline while coordinating with PMM and product teams.

• Website strategy and conversion optimization: You will own its architecture, page flow, conversion paths, forms, CTAs, and ongoing A/B testing.
• Organic search and AEO / LLM visibility
• Content distribution and editorial calendar
• Partner with the Director of Product Marketing to deploy content created from the message house across the inbound funnel — and identify gaps that need to be created. PMM produces; you deploy strategically and request what does not yet exist.
• Paid demand capture
• Inbound funnel reporting and conversion scoreboard